PPC Summits are comprehensive search engine marketing workshops that cover every aspect of pay per click. They unite some of the greatest minds in the pay per click advertising world to change the way the subject is taught. PPC Summits are designed and produced by search marketing experts to put advertisers in touch with some of the industry's most profitable, but in the same time, most guarded secrets. Targeted at a range of skill levels and suitable for a wide variety of professionals, participants acquire new skills and leave with a solid understanding of search engine marketing.

    The two day, interactive how-to sessions, which are geared to all skill levels, intend to show anyone interested how to use pay per click advertising to its highest potential. The final two sessions for 2007 are being offered in Los Angeles and San Francisco and are filling up fast.
These kinds of summits are created to provide advertisers and agencies with the tools, contacts and resources they really need to effectively manage a pay per click campaign, not with a vague, 'Big Picture' overview.

    In search engine marketing training, PPC Summits are a brand new concept. Sessions are interactive and engaging, geared toward web site owners, SEM’s and agency executives. At the end of the two days programmed, participants will not only know the "how to" of pay per click in gritty detail, they will know the “real secrets” of managing effective pay per click campaigns, designed to give a clear advantage over the competition.

    PPC Summits provide attendees with speakers who share all of their experience and tips about pay per click. The Los Angeles speaker line up includes: Mary O'Brien, PPC Summits, former Snr. Director of training and sales for Overture Services (Yahoo! Search Marketing) speaking on keyword research and targeting. Mark Evans, Ionic Media, former general manager at GoTo.Com (Yahoo! Search Marketing) speaking on Google Adwords. Jamie Smith and Jason Miller, CEO and CTO of Engine Ready will provide content on effective tracking solutions and methodology, while David Szetela, Clix Marketing, will discuss about the contextual advertising opportunities.Many other experts will be announced closer to the event.  

    Mary O'Brien, chair of PPC Summits, declared: "We are inviting those who want to learn everything about pay per click," said Mary O'Brien, chair of PPC Summits. "While other conferences teach you 'what' to do with your pay per click campaigns, we also want to teach you exactly 'how' to do it. We will keep these events small, so that advertisers have an opportunity to truly interact with presenters, build peer relationships and get all of their questions answered."

    Each session is being taught in three tracks designed to appeal to the needs and skills of anyone involved in search engine marketing. Attendees can customize their agenda to meet their own needs and skills. Whatever the skill level, participants will leave with a deep and profound understanding of pay per click marketing.

    "At the end of the two days you will take away two comprehensive 'how-to' manuals that will enable you to address any area of pay per click campaign management. These manuals will serve as ongoing resource tools, and we look forward to attendees returning frequently to the events to stay updated as the search engines continue to change their processes,” concluded O’Brien.