PR professionals who want to put the power of emerging PR technology to work in their corporate communications campaigns have a practical new conference to include on their PR 'to do' list: "Advanced PR Technology in Practice: An Intensive One-Day Update on How to Transform the State of the Art Into Increased Visibility, Greater Media Coverage and Higher ROI."
The all-day conference will be led by over 30 PR and communications executives from corporations such as Yahoo!, American Express, Cisco and IBM, as well as agencies such as FutureWorks PR, Ketchum, VMS and SEO-PR. Attendees can save $100 off the registration price by registering two weeks before the conference of choice. Participants can also save by submitting multiple registrants.
The conference is presented by Bulldog Reporter, a publishing company specializing in the PR industry, and will take place on November 16 in New York City and November 30 in San Francisco. The event, co-sponsored by TEKgroup International, is designed for PR professionals who want to utilize Web 2.0 technology trends to their full potential, while learning exactly how to leverage them for increased visibility, more frequent coverage, branding opportunities and high ROI.
"This dramatic expansion of PR capability obviously opens up tremendous opportunity for us as a profession. In some ways, it's a new world. But there's also the real and imminent danger that PR will fail to seize this magical new power. If public relations practitioners do seize this day, we can have it all," stated Jim Sinkinson, Publisher of Bulldog Reporter.
Hot topics to be covered include blogging, podcasting, corporate web video, RSS, SEO, social media, online monitoring and will also feature actionable details such as these:
- Search Revolution: Using SEO to Boost Website and Press Release Visibility
- Best Practices in Developing a Media-Friendly Website
- Harnessing the New Power of Audio and Video on Corporate Websites
- Creating an Effective -- and Cost-Effective -- Social Media Strategy
- How to Monitor and Develop Relationships with Industry Blogs
- New Tools for Measuring the Impact of Your Online PR Efforts
A new software product has been launched by XemiComputers, revolutionizing methods of sharing digital photos by sending an e-mail. The new Windows program, originally entitled Photos for Grandma, is in fact a specialized mailer trough which the process of sending a photo-loaded e-mail is automated.
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