Primary Residential Mortgage, Inc. launched a new retail website at www.primaryresidentialmortgage.com. The site educates borrowers not only about the company but also provides in-depth information and quality resources to help them through the mortgage process. Site visitors can also submit their information in order to be contacted by a branch in their area about mortgage financing.

    Getting a mortgage can be stressful and confusing—after all, it is the single largest purchase most people will ever make. We employ automated technology at every step of the process to keep things simple, secure, and clear. And we still haven't forgotten the importance of the human touch; your loan officer is never more than a phone call away. Our goal is to make the process as seamless as possible so you sleep easily from the day you walk through our door.

    Whether you're a first-time borrower or a seasoned home owner, whether you have outstanding credit or are dealing with a less-than-perfect credit history, our branches are committed to finding the best loan for you. Not the trendiest loan. Not the loan from a certain company. But the loan that best serves your financial well-being. The site was developed by PRMI's in-house Marketing and IT Teams. Together they worked to build a portal that is more consumer-oriented than the company's previous website.

    "We really wanted to give Primary Residential Mortgage a fresh look and have a place where our branches can send borrowers to learn more about us," commented Dave Zitting, CEO and President of PRMI. "Our in-house teams have done a great job of creating a site to market our company."

    Primary Residential Mortgage is a respected, nationwide mortgage lender. As a direct lender, we control the entire loan process, in-house, from start to finish. Having funded over 70,000 loans during our 10 years in business, we have the strength and experience to get your loan done and make your dream a reality. From start to finish, your loan is backed by the latest automated technology. This means your loan flows through an efficient process and helps you get to closing on time. You'll enjoy knowing your loan is in an efficient, organized, and secure system.

Some of the features of the new site include:  
    - Borrowers Center. Filled with informative articles about mortgages, the Borrower Center has information on home buying, refinancing, and home equity.
    - Mortgage Calculators. The Loan Calculators page features 18 different calculators to help borrowers analyze everything from whether they should rent or buy to whether they should refinance an existing mortgage.
    - About Us. Site visitors can learn about the company's history, executive team, and latest press releases. They can also hear from company CEO Dave Zitting by following a link to his blog.
    - Press Center. The company press center features the latest press releases, images/logos, and a company fact sheet.
    - Branch Locater. Via a flash-enabled map, borrowers can select the state they live in and submit their contact information to have a PRMI branch in their area contact them about mortgage financing.  

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