Concept Communications, http://www.conceptpr.net, a boutique public relations agency specializing in technology, announced today that it has been chosen as the agency of record for Transpera, which provides the first comprehensive platform to monetize Web video on mobile phones. Concept was selected by Transpera for its vast experience in mobile entertainment, ability to effectively craft and deliver the right message to the right audience, and history of successfully launching companies and managing their communications as they grow.

    Being founded by wireless industry veteran Frank Barbieri, Transpera delivers an innovative solution for online content owners, network operators and advertisers to capitalize on the exploding mobile video market and build new ways for mobile consumers to communicate. Their patent-pending technology allows video content and brand owners to instantly mobilize and distribute video to mobile phone users based on their interests and communities, enhance on-deck video offerings for network operators, and provide brand owners and advertisers with a direct route for marketing to their target audiences.

    Concept is thrilled to work with Frank Barbieri on his new endeavor and is honored to be a part of such a seasoned team.
Frank Barbieri, founder, chairman and chief executive officer of Transpera, said: “We felt an immediate chemistry with Concept, and chose to work with them because their experience and style will make them a natural extension of our internal team”, “With their insight and experience running mobile industry PR campaigns, the right relationships, and a philosophy that is centered on senior team involvement and candid communication, we are pleased to have found such a natural fit in an agency.”

    Concept Communications serves other high profile accounts in the mobile, digital entertainment and consumer electronics industries, including Gracenote, a global leader in digital media technology and services; ARCHOS, a top portable media device manufacturer; Kango, a travel information search engine; and Intava, designers of dynamic touch-screen systems for retail. The company has also driven effective communications programs for DivX, Inc., EyeSpot, Isilon Systems, Microsoft, Musicmatch, and many others.