Reporting broad adoption of its self-service online video ad platform, a self-service online video advertising platform for local businesses, Jivox, is gaining momentum in the emerging local online video ad market. In a wide variety of industries, including financial and real estate services, travel sites, transportation companies and restaurants, Jivox is now driving traffic for local advertisers. New advertisers, since launching the service in March, include the Rally Squad, Air One Limousine Service, Nucent Technologies, Circle of Seven Productions, Wall Street Mortgage, Ciao Bambino, South Bay Sedan, Faultline Brewery and Netco Construction Services & Associates, among others.

By making it easy to create, target and deliver online video ads, Jivox gives smaller and local advertisers access to online video advertising. A global guide to family-approved vacation properties, Jivox advertiser Ciao Bambino, was seeking a cost-effective way to augment its paid search campaigns and signed on with Jivox. Ciao Bambino, using the Jivox self-service ad creation tool, was able to quickly and easily create a short video ad showing a father and child bicycling on the beach. To target upscale travel aficionados with children and distribute their ad across the Jivox publisher network, Ciao Bambino then used the Jivox platform. Ciao Bambino saw an excellent response rate measured via click-throughs and increased traffic to their web site being able to track the progress of the ad throughout the campaign.

Advertisers who already have their own video content, in addition to advertisers that are taking advantage of Jivox's self-service ad creation, are benefiting from Jivox's growing distribution network and ad targeting capabilities. A leading producer of book trailers, Circle of Seven Productions, is using Jivox to easily upload and distribute short trailer videos for its clients.