A brand licensing agreement with easyGroup that will allow Rebtel to increase its presence in the UK and reach new markets for its mobile VoIP services has been announced today by the people's global communications company, Rebtel.

easyGroup is the business of easyJet founder and serial entrepreneur Sir Stelios Haji-Ioannou.

Rebtel-powered services for making low cost international phone calls from any mobile phone, over any UK network, will be sold and marketed, under the agreement, on easyGroup's http://www.easyMobile.com web site.

Without modification, quick to set-up, and work with consumers' existing contracts with their UK operators, Rebtel's mobile VoIP services offered by easyMobile are compatible with any mobile phone.

Managing director of easyGroup IP, Anthony Robb-John, declared: "Making international calls using traditional mobile phone operators is no longer the most cost effective and efficient way of staying in touch." He added: "Mobile VoIP works and is easy to use. There is a big market for this kind of service to and from the UK."

There are more than 1 million non-British EU citizens living in the UK, and at least 5.5 million British-born people living abroad. One in three people, in London alone, were born abroad, and at least another 10,000 foreign-born citizens are settling in London each month.

Co-founder and CEO of Stockholm, Sweden-based Rebtel, Hjalmar Winbladh, stated: "Sir Stelios and easyGroup are our kind of partners." He adds: "They want to make a difference in people's lives. They offer services for the many, not the few. They take on the big boys in the market and treasure relentless innovation. And most importantly they're open and honest. Those are all values that Rebtel was built on."

easyGroup is the private investment vehicle of Chairman and CEO Sir Stelios Haji-Ioannou. Including easyJet plc, the airline founded by Sir Stelios in 1995 and in which he and his family remain the largest single shareholder, easyGroup is the owner of the easy brand and licenses it to all of the easy branded businesses. The easyGroup also includes brands including easyMobile, easyPizza, easyOffice, easyCinema, easyWatch and easy4men.