The release of ReportBuilder™, an online application designed for businesses and their researchers, providing a full-featured means to turn user-generated video into a "highlight reel" of relevant and insightful consumer feedback, was announced by QualVu today. Businesses can then quickly utilize video responses to make effective business decisions.

ReportBuilder™ is integrated with QualVu's online suite of video collection applications, VideoSurvey™ and VideoDiary™.

CEO of QualVu, John Williamson, said: "We are really excited about ReportBuilder™, and believe it is key to QualVu's leadership in delivering web-based video platforms designed for market research". "The design of ReportBuilder™ illustrates our vision to bring the scale and cost efficiencies of Internet video to the qualitative and quantitative research processes, and helps businesses connect with consumers online in visually rich and insightful ways."

ReportBuilder™ is designed so that the workflow in creating video reports is an intuitive process. Researchers review each self-recorded consumer video in response to research questions, then with mouse-clicks can sort, edit, organize, rate, and download clips. An online reporting feature where researchers can insert topline findings and display representative user responses, is also included in ReportBuilder™.

CTO of QualVu, Rodney Holm, said: "Our customers have told us a crucial need is to create video clips of key consumer insights generated by VideoSurvey™ and VideoDiary™, then download clips they can share internally and integrate into PowerPoint reports". "We've enabled these features and more, and ReportBuilder™ allows our customers to download clips in multiple formats including Windows Media, QuickTime, and AVI."

Enabling "mystery shopper" research projects in which anonymous consumers visit retail and other service locations, and share video recorded on their mobile phone with researchers, ReportBuilder™ also supports video submitted via mobile phones.

Williamson added: "ReportBuilder™ helps businesses realize the value of consumer-generated video content that is engaging and relevant". "User-generated video is giving consumers a more powerful voice in the research process, and ReportBuilder™ gives businesses an equally powerful tool to turn that video into market intelligence."