Established in 1999, InternetSafety.com is the recognized leader in providing Internet safety solutions. Internet Safety's flagship software, Safe Eyes, is the two-time recipient of the PC Magazine Editors’ Choice Award, earned a separate Editor's Choice from Laptop Magazine, and was rated as the #1 parental control solution by America’s leading consumer advocacy publication. Safe Eyes and EtherShield - the suite of Internet filtering solutions developed by Internet Safety - are providing online protection for PCs and Macs in homes, businesses and schools across more than 140 nations worldwide.

InternetSafety.com has announced today the introduction of Safe Eyes Mobile, the first Internet filtering software allowing parents to protect children from exposure to objectionable Internet material on a mobile device. This new browser for the iPhone, iPhone 3G and iPod Touch blocks millions of pages of inadequate online content while permitting full access to the rest of the Web, removing the need to turn off the iPhone's highly acclaimed mobile browsing feature to avoid exposing children to the unsavory side of the Internet.

Safe Eyes Mobile works by checking requested websites against a massive blacklist of potentially objectionable Web addresses that is updated on a daily basis, by utilizing the the same approach as the company's award-winning Safe Eyes software for PCs and Macs. The browser prevents iPhone/iTouch access to pages in the pornography, nudity, sex and tasteless/gross categories by default. Parents can also configure the software to filter sites in 31 other categories and by URL at www.safeeyes.com .

The iPhone itself can control Internet browsing only by blocking Web access entirely, while AT&T's wireless Media Net Parental Controls do not work on the iPhone at all. Safe Eyes Mobile filtering works on both the AT&T cellular network and individual Wi-Fi networks to which the iPhone automatically connects when in range.

"iPhones are becoming the new youth status symbol, with some surveys reporting that as many as 8% of U.S. teenagers own one. That presents a major challenge for parents who believe it is vital to manage their children's Internet browsing. Safe Eyes Mobile is the first solution to address the problem without an all-or-nothing approach. If kids try to reach an objectionable website, the software simply blocks it. It's a safety net that protects younger users without disabling one of the iPhone's best features: the Internet", declared Aaron Kenny, CTO of InternetSafety.com.

The new software doesn't have any noticeable effect on iPhone performance. Furthermore, the solution cannot be overridden by children because it is controlled from the Safe Eyes website with password-protected setup.