Since its debut last September at DEMOfall 07, SceneCaster has established itself as the fastest growing 3D Web application by focusing on ease of use and adoption, delivery via the browser, and integration with social networking sites such as Facebook. SceneWeaver technology allows users to embed 3D scenes in any Web page or blog, letting any Web user view and interact with 3D published scenes on any XHTML capable device, including handheld devices.

    With the announcement of SceneWeaver technology at DEMO 08, SceneCaster takes the 3D Web to an entirely new level by making consumer created 3D content available anywhere on the Web, on any computing platform and on any communications device, including the Apple iPhone. SceneCaster lets anyone with basic Web experience create, share and discuss their own 3D scenes or transform existing 3D scenes using a simple drag and drop interface.

    SceneWeaver also allows users to link their 3D content to any media type or Web service as well as weave together 3D scenes to create a network of interconnected 3D experiences. SceneCaster is accessible across a multitude of social media and networking sites. It is already the most popular 3D application on Facebook and one of the most active creative applications on the site. SceneCaster also provides ready access to the largest catalog of 3D objects on the Web, including Google 3D Warehouse, making it even easier for users to select and customize 3D content for their 3D scenes.

    "SceneCaster's new SceneWeaver technology holds huge promise to make 3D social media highly accessible, distributed and viral," said Chris Shipley, executive producer of the DEMO Conferences. "SceneCaster's ease of use and mass market appeal has the potential to mainstream the adoption of 3D Web applications and make the 3D Internet a reality for consumers."

    SceneWeaver detects the capabilities of the device that is being used to display the 3D scene and automatically adapts to those capabilities. Whether they are viewing 3D scenes on a smart phone or on a high-end PC or MAC, users can change views to look around the scene, interact with any of the clickable objects in the scene, link to other scenes and web pages, or initiate an e-commerce transaction through SceneCaster's built in e-commerce engine.

    "SceneWeaver works to dramatically lower the barrier to adoption by helping users to quickly assemble files and media with 3D Web content from other sources using well established workflows of traditional Web applications," said Alain Chesnais, SceneCaster's Chief Technology Officer. "As a result, 3D scenes created with SceneCaster are completely interoperable and capable of interacting with any of the open Web standards and content on the Web."

    SceneCaster also extends the rich 3D visual experience of virtual worlds beyond personal entertainment to deliver contextual advertising and online purchasing opportunities of real and virtual objects through integration with online storefronts and catalogs from leading brands and retailers.

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