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Self-Published Authors Get Coupon Generator From Smashwords  » read source

Smashwords is a digital self-publishing platform where independent ebook authors and their audiences come together to interact. Authors have complete control over the sampling, pricing and marketing of their written works. Smashwords is ideal for personal memoirs, novels, short fiction, non-fiction, essays, screenplays, newsletters, poetry, or other written forms that haven’t even been invented yet, as it's free to publish. For readers, Smashwords offers an opportunity to discover new voices in all categories and genres of the written word.

Smashwords has announced today the availability of a coupon generator that enables self-published authors to issue promotional coupon codes for their books for sharing on blogs, websites, social networks and fan email lists.

Mark Coker, founder of Smashwords explained "Our mission at Smashwords is to provide independent authors the free tools they need to publish, promote and sell their ebooks. The Smashwords Coupon Generator represents a powerful new marketing tool for self-published ebook authors to create excitement and buying interest among their potential readers."

The Smashwords Coupon Generator enables authors with flexible options for how they design their coupon promotions, including designating cents-off or dollars-off list price, a flat percentage off retail price, and fixed expiration dates. Authors can also generate coupons that entitle the recipient to receive the book for free, which can be useful for promoting the book to reviewers or for use in limited time promotions.

Authors simply upload their manuscripts as Microsoft Word files, and then Smashwords automatically converts the book into multiple DRM-free ebook formats, such as .epub, .lrf, .pdf, .mobi, .pdb, .rtf and .txt. After this, authors set the price of their books, determine the sampling percentage, and receive 85% of all net sales proceeds. The Coupon Generator can be accessed from the authors' Smashwords Dashboard.

Smashwords made an announcements this month earlier, about the full integration of the Stanza ebook reader, which is used by over 500,000 iPhone and iPOD Touch owners to read ebooks. Stanza users can now easily access the complete Smashwords catalog on their iPhone or iPod Touch, download book samples and free books, access their personal Smashwords library, and even purchase and download full books.

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