Bruce Clay, the search engine optimization and marketing leader has been named to the Search Engine Marketing Professional Organization's 2008 Board of Directors. Being the president and owner of Bruce Clay, Inc., he has helped lead the SEM industry by creating the downloadable Search Engine Relationship Chart and the SEO Code of Ethics, and by offering training curriculum that includes a certification program to promote ethical SEO practices.

    Clay said: "SEMPO has helped focus the efforts of our collaborative industry. Through my position on the Board of Directors, I will continue to share my experience and knowledge as I actively support and promote the group's goals". "I personally believe in the mission of SEMPO and am honored to officially represent this important organization."

    Founded in 2002, SEMPO, is a non-profit organization dedicated to serving the search engine marketing industry through education and awareness. Board members volunteer to hold office for two years, with the upcoming term beginning March 12. Votes from SEMPO members were accepted on the SEMPO Web site from February 6 to February 15. While 12 of the 13 members on the Board of Directors ran for reelection, ten of the positions were awarded to incumbents. The Board of Directors is in charge of SEMPO's budget, membership, initiatives and member benefits.

    Clay runs the 2007 Inc. 5,000 company, Bruce Clay, Inc., from company headquarters in Simi Valley, California, along with the honor of being elected to the SEMPO board. Known by name, Bruce Clay has established his company's reputation as one of the top SEO brands in the world. Providing SEO services, consulting and training for more than a decade, Clay is also in development of the SEO All-in-One Desk Reference For Dummies series published by Wiley Books. He has also spoken at hundreds of search engine industry conferences, including Search Engine Strategies, WebmasterWorld, ad:Tech, and Search Marketing Expo. He has been quoted by The Wall Street Journal, USA Today, PC Week, and Wired Magazine, among other publications. In March, Clay will be launching SEM Synergy, a weekly WebmasterRadio show digest of industry news, tactics, and trends.