Visible Technologies, a provider of Internet monitoring, analytics and social media participation solutions, announced it has entered into a strategic partnership with Whitman Insight Strategies, a strategic research firm specializing in corporate branding, strategic communications, and political strategy. Visible Technologies' partnership with Whitman Insight Strategies will enable WINS' clients to analyze and participate in consumer generated media.

    The growth of online and social media conversation has made it imperative for companies to understand how online conversations are affecting their brands. Using Visible Technologies' industry leading TruView and TruCast Solutions, Whitman Insight Strategies' clients will gain strategic insight into the market perception of their brands and be able to respond using Visible's innovative and actionable technology.

    "We are very excited about what this partnership means for our customers," stated Bernard Whitman, President and owner of WINS. "Visible's social media and online reputation management solutions better enable us to offer our clients both actionable market intelligence and brand management strategy through expert quantitative research and online social media tracking."

    WINS provides research and strategic guidance for corporations and advertising firms around the globe. Working in local, national, and international markets, we customize our research to fit each culture or target audience. Our experience includes quantitative and qualitative research among consumers, opinion-leaders, financial analysts, institutional investors, industry experts, senior executives, and government officials.

    "This partnership provides a unique combination of VT's innovative social media monitoring and engagement solutions with WINS strategic research capabilities," noted Dean Graziano, Founder/EVP of Business Development at Visible Technologies. "We are extremely excited to be partnering with WINS and look forward to working together on joint client offerings."

    The principals of Whitman Insight Strategies have conducted more than 100 focus groups on a wide variety of topics in the United States and abroad. We employ advanced focus group methodologies that enable us both to answer questions of import to our clients, as well as to unearth perspectives among target audiences that might not have been previously apparent. Often, focus groups are used as a seminal form of research designed to identify all issues of importance and lay the groundwork for subsequent quantitative research.