Mungo Creations today announced the sneak preview release of a free service, that enables Massive-Multiplayer Online Game (MMOG) subscribers to make or break alliances, either personal or as a guild, its social networking web service "MMOSocial" MMOSocial.com.

MMOSocial breaks, in a deeply layered service that provides interactive features that tie into their online worlds, the Massive-Multiplayer mold of generic community site offerings such as MySpace and Windows Live Spaces by building upon vertical and horizontal social ties called "nodes", enabling interactions between the gamer and the MMOG market, across games and platforms. Mungo Creations will also capture the essence of its services with in-game promotions that enable gamers, ad agencies, and game manufacturers to participate in further market penetration.

The future growth of the Massive-Multiplayer Online market will be as monstrous as the denizens created by publishers within their games. In response to the $1.7 billion consumer subscription spends expected in the MMOG market for 2008, Mungo has created MMOSocial as their flagship one-stop service. As console games outpace the PC game market, Mungo's position is to align with the service-oriented landscape, occurring within the PC gaming industry.

The video game market will continue to see a greater adoption of action title blockbusters shifting toward consoles, since the console market has not reached the maturity that a PC can provide in terms of complex controls and commands required by most Massive-Multiplayer Online Games. Because of the flexibility offered by keyboard and mouse controls that have become very familiar to its core audience, The multiplayer market will become at the same time, increasingly more dominant in the PC domain.

MMOSocial will capture the booming online console market as well, as the MMOG market continues to grow and the PC gaming industry transitions to a service model. Gobuzas provided some insight that while the format of presenting MMOSocial will initially be web-driven, it will provide simultaneous updates through its own client interface back to the online game. Secondly, it will provide a communications interface for member-to-member interactions and track activities. Lastly, direct uploading of game character and game generated content to MMOSocial is provided to members via a free real-time content uploader.

Gobuzas says that the MMOSocial environment was created to allow gamers to "boast loudly as MMOG citizens and to be seen widely by friends and publishers". Of particular importance is how gamers and members of MMOSocial will express their virtual world's character, commitment, the knowledge, and power they have attained while playing. This could unsurprisingly create more friends or lose some along the way. MMOSocial will tie together the true sense of community building and the virtual world in which they have become so immersed. A summary of what lies ahead is providing each member with productive social networking tools, user-generated content, as well as business and user-generated advertising.