The leader of mid-market CRM software, Soffront® Software Inc., announced that Religare Enterprises Limited is using Soffront CRM to capture and maintain master data for their entire organization. Serving a diverse base of clients in Retail, Institutional and Wealth spectrums, Religare Enterprises Limited (http://www.religare.in ) is one of the leading integrated financial services groups of India.

AVP Enterprise Solutions at Religare, Gaurav Kohli, declared: "Because we provide multiple types of financial services from many different locations, duplicate and inconsistent data was becoming a challenge." He continued: "We needed a single database that was also flexible, adaptable, easy to use, and accessible to all employees."

Because of its flexibility, web availability, and powerful system controls, Religare selected Soffront CRM. Religare, as a growing enterprise, needed a flexible and adaptable system that allowed it to manage the dynamic nature of its data. Directly out of the box, Soffront gives a web-based tool that is quick and easy to set up and deploy.

The audit features of Soffront are a real boon as any change can always be tracked. Leading to a clearer vision of the future, Soffront provides a clear picture of the past. With Soffront, Religare is confident in the accuracy and consistency of the organizational master data.