An online advertising technology pioneer and the first company to publish an integrated electronic Yellow-and-White pages directory, Innovectra, announced today a new speech technology partnership with Audiopoint to enhance Innovectra's ActivImpact offering. Designed to extend and enhance revenue generation activities for the company's Internet Yellow Pages (IYP) partners and the millions of advertisers they represent, this new partnership result, the new voice service will be marketed under ActivImpact as Activ411.
CEO of Innovectra, Thomas C. Lewis, commented: "Audiopoint's R&D continues to push innovative speech technology making our partnership a perfect fit. Their speech platform seamlessly complements and enhances our digital advertising platform and offers consumers another easy way to find the local products and services they need". "Offering our IYP partners another channel for consumers to reach their local advertisers is a powerful platform extension."
Innovectra will provide, with Activ411, simple voice based access to all of its web-based publisher's IYP directory data and services through the use of the standard telephone and mobile cell phone. To speak is all the user needs to do.
Announced in January 2008, ActivImpact was designed to impact and improve the performance of IYP's online search properties. In addition to the newly announced Activ411 technology, the other features of ActivImpact include SEM, SEO, LeadSites, Widgets, Mobile, Video ads and Dynamic Couponing.
CEO & President of Audiopoint, Brian Lichorowic, said:
"The demand is growing for powerful new communications services as a strategic way to enhance customer service and build a competitive edge". "Innovectra's customers will have a very real edge in the marketplace by integrating voice based access to their unique advertising technology platform. Today's announcement furthers Audiopoint's goal of providing our customers with the most progressive and seamless speech applications on the market today."
