The launch of Vocus Summer '08, the latest release of its award-winning public relations management software, has been announced by a leading provider of on-demand software for public relations management, Vocus, Inc. Targeting media and tracking projects and results, Summer '08 includes more than 40 new features and enhancements for customizing analytics.

Director of Marketing at Hostway Corporation, Lyza Swearingen Latham, declared: "With easier ways to distribute our news, manage our projects and measure our results, Summer '08 enables us to effortlessly enhance and evaluate our PR program according to our business needs and focus on getting the results we want." She continued: "Vocus Summer '08 takes a powerful public relations management system and makes it even more powerful and easier to use."

The latest release of the industry's most advanced on-demand software for public relations professionals, Summer '08 features include:

    * Increased Collaboration and Planning
    * Enhanced Tools for Media Targeting
    * Centralized View of all News Distribution Results
    * Customized Analytics Dashboard

Chief marketing officer of Vocus, Inc., Bill Wagner, declared: "Vocus continues to address the unique and changing needs of the public relations marketplace and enables PR professionals to get their messages to stand out in today's media world." He added: "With Summer '08, Vocus continues to advance its award-winning PR software with a stream of innovations that set the standard for the industry."

Customers, with Vocus' on-demand model, will seamlessly be transitioned to Summer '08 with no software to download or IT-involvement required. Existing Vocus customers will be upgraded to the new release by the end of the week.