The latest version of LiveBall, its landing page management software-as-a-service, was launched by a leading post-click marketing company, ion interactive. Extensive support to enable non-technical marketers to plug in widgets and other existing web applications into their landing pages is included with this new release.

ion interactive president and chief technology officer, Scott Brinker, declared: "Widgets have become the de facto method of distribution for dynamic content and applications that can be embedded in a web page".

Relevant widgets, in the context of landing pages, can include RSS feeds with up-to-the-minute news and announcements, product features, and special offers. Things such as calculators, polls, and promotional games can be more interactive widgets.

Companies can take advantage, with LiveBall's widget support, of plug-and-play features through widget distributors and platforms such as WidgetBox and Sprout, or widgets offered by complementary sites and services, such as live Twitter streams. Alternatively, using Javascript, companies can build their own custom widgets.

LiveBall delivers several advantages with its widget support including:

- while adhering to brand standards, using LiveBall's custom page templates, quickly add a widget to professionally designed landing pages;
- through LiveBall's "advanced rules", change widgets on-the-fly based on the actions or profile of individual respondents;
- extend widgets to "tag" or "convert" respondents based on the way people interact with them by passing in tracking information from LiveBall.

LiveBall, as part of this release, has also expanded its support for iframes. An iframe is a separate "inner" web page that can be seamlessly pulled into out "outer" web page so that the two appear to be one unified page. This enables, in the context of landing pages, a marketer to pull in existing web applications, such as sign-ups and checkouts, into many different landing pages, each tailored for particular marketing campaigns and niche audiences. ...