Southeast Asia's leading website representation and digital advertising network of premier local and international sites, Admax Network, has been appointed as the exclusive advertising reseller for Thairath.com, Thailand's largest local-language news portal.

Thai Rath, serving as the online version of the country's oldest and best-selling, Thai-language broadsheet, the portal's news ranges from dramatic coverage of accidents, corruption, crime, and disasters to snapshots of sports, entertainment and business news to in-depth stories on Thai politics, economy and society. The diversification into online media is now attracting almost one million unique visitors a month with an average of 22 million page views per month, whilst national daily-print circulation is reported in excess of 1.2 million readers. Reaching a young, dynamic local audience, aged 21-30, who are socially active and influential, as well as within its entertainment, daily news, business and lifestyle sections, the portal offers a wide range of banner-advertising opportunities on the homepage.

With its vast digital-specialist advertising network in Thailand, the appointment of Admax Network, will drive revenue growth for Thairath.com's vital online business. Kapook, Thai Rath's exclusive media partner, believes that Admax Network is well placed to help achieve Thai Rath's digital sales strategy.

Director of Media Development for Admax Network, Gilbert Lo, declared: "With Internet penetration growing at 23 per cent* from 2006 to 2007, Thailand is an emerging web market, with enormous growth opportunity." He added: "Online advertising spend is burgeoning, increasing an estimated 48 per cent last year. However, at US$25 million, Thailand's online advertising spending is a mere one per cent of the country's total ad spending, greatly lagging behind other markets. The good news is there is a huge potential for online publishers and advertisers in Thailand, and as Southeast Asia's largest online local advertising network, we are proud to be able to bring lucrative advertising opportunities in Thairath.com to advertisers seeking to reach an ever-growing affluent and informed Thai audience."