Fli Digital is proud to publicly introduce, with over two years of vigorous development and three major overhauls, the Fresh Mobile Platform; an end-to-end management, marketing and delivery solution for companies looking to reach their audience on the Mobile Internet.

Fresh Mobile Platform is the result of the full collaboration of Fli Digital's design and development team. The Fresh team intended to solve, from the beginning, the multiple challenges put forth by the fast growing mobile initiative. Fli Digital, having seen the difficulties involved with mobile content, delivery, and the infinite possibilities drawn by the ever accelerating mobile industry, set out to create something inherently different than the current industry offerings.

The Fresh Mobile Platform is comprised of several proprietary integrated components, including; a Web-based Management interface for content management and reporting, a Media Processing Server for rich-media trans-coding, Mobile [WAP sites (with dynamic image rendering, device detection, carrier and delivery technologies), as well as access and data interfaces, allowing more advanced clients can take advantage of their managed data and content. The Fresh Platform, additionally, has conversion based marketing components - all geared toward helping our clients define, analyze, and achieve their goals.

Scott Teger, co-Founder and Managing Partner at Fli Digital says: "There is tremendous value for existing brands and start-ups to reach customers on their mobile device". "We wanted to offer a flexible platform as an end-to-end solution for new and existing clients, and are proud to finally release the Fresh Mobile Platform." Scott continues with, "We don't expect our clients to abandon their existing Web or offline based initiatives, so we made sure to approach each component from both a mobile-only perspective, as well as with the view of 'how can I integrate this into what we are already doing?'"

The Fresh, looking forward, team has already laid out an aggressive development and update schedule to further expand on the interaction, conversion and payment capabilities. The Fresh Mobile Platform is currently powering several mobile initiatives on behalf of its clients, including both standalone Mobile (WAP) Storefronts, as well as advanced custom mobile and web-to-mobile configurations powered off the flexible core.