HPM Can Beam Clients to Web-Enabled Handheld Devices. Mobile media advertising is now offered by the per-inquiry (PI) advertising specialists at Higher Power Marketing (HPM). Reaching mobile subscribers multiple times on the periphery of Web pages they visit, this new technology can deliver 100 million impressions a week.

The jump to mobile media has been made by the per-inquiry advertising (PI) specialists at Higher Power Marketing (HPM).

The capability to convert radio commercials into text and graphic landing pages on WAP-enabled phones and handheld devices has been acquired by the agency. From a mobile phone or personal digital assistant (PDA), WAP, or wireless application protocol, enables access to the Internet.

HPM's president and chief executive officer, Peter Feinstein, declared: "Those who have Blackberries, Palm phones or Windows Mobile phones and who surf the 'Net can now access our advertisers." He adds: "When a mobile user finds an intriguing banner ad, he or she simply clicks on it. That either can send the browser to our client's Web site or connect the phone to the advertiser's call center."

HPM is one of the leading national firms specializing in PI, a form of direct-response advertising in which the client receives free ad time and space while paying only for results. HPM has relationships with media outlets across the country - radio, print, television and internet advertising - and access to their unsold inventories of ad space. Paying only for qualified responses, the agency acquires the rights to the unsold time and/or space for its clients.

WAP-optimized Web sites are great platform for lead generation as Feinstein declared.

He commented: "This brings our advertisers a mobile, more-affluent, younger target market than traditional print or broadcast PI campaigns." "We're very careful about who we bring to this marketplace. We're constantly bombarded by advertisers interested in reaching this segment, but we're careful about making sure the advertiser is a good fit for the medium and vice versa," continued Feinstein.

This jibes with HPM's corporate ethos - that good karma comes to those who follow the Golden Rule.

At last month's Response Expo 2008 trade show in San Diego, where HPM was one of the sponsors, Feinstein says the push into mobile advertising really gained steam.