The addition of two key members to its senior marketing team has been announced today by a Schenectady-based full-service interactive Web design and custom software development firm, FireThread. Melina Iacovone has joined the company as the director of marketing and Edward Behan as the director of business development.

While working closely with the marketing team to develop ongoing sales engagements, Mr. Behan, in his new role at FireThread, will manage the sales department. Behan will also serve as FireThread's representative for all media events.

Along with an extensive background in direct response database marketing and b-to-b marketing, Mr. Behan brings more than twenty years of experience in marketing and sales management to FireThread. Managing all client advertising and marketing activities and played a significant role to increase revenue generated by client accounts, most recently, Mr. Behan served as a senior account manager at The VisComm Group in Albany, N.Y.

From The College of St. Rose, he earned his bachelor's of science degree in advertising and graphic design.

To ensure the success of its programs and client projects and track and evaluate marketing trends and analytics as it relates to FireThread and its clients, Ms. Iacovone, in her new role at FireThread, will plan and execute FireThread's overall marketing goals.

Ms. Iacovone brings to FireThread nine years' experience working in marketing communications and brand management. Working closely with their partner banks and co-brand partners, previously, she served as a senior account executive at Media Logic in Albany, N.Y. for Visa Financial.