Crutchfield's adoption of a revolutionary technology that is enabling new strategies to expand, LiquidPixels' LiquiFire, Crutchfield.com's reputation as a leader in Internet retail has been proudly announced by LiquidPixels, Inc. and Crutchfield Corporation. The primary drivers in the selection of LiquidPixels' dynamic imaging solutions were speed of implementation, effortless integration with other tools and scalability.
Senior vice president of marketing and creative at Crutchfield, John Haydock, declared: "Our technical team is a distinct competitive advantage for us." He added: "Not only have they recognized a better than 50% increase in productivity with LiquiFire, they are adding features to the Web site that we couldn't even consider before. One strategy has already delivered a significant increase in conversion from casual sightseer to customer."
Introducing the highly regarded Crutchfield catalog in 1974, Crutchfield complements its expertise in car and home entertainment products with an extensive, award-winning Internet presence. CrutchfieldAdvisor.com, in addition to the image-rich shopping experience that promotes the 7,000 products available on Crutchfield.com, is an all-information Web site that serves as a single comprehensive source about consumer electronics. Crutchfield stored, in the past,8-9 image sizes for every photo on the two sites. Increasing design flexibility and eliminating manual image manipulation, with LiquiFire, a single image is dynamically scaled to the exact dimension needed.
CEO of LiquidPixels, Steve Kristy, declared: "Rapid implementation is key in the world of dynamic imaging." He adds: "With sites as large as Crutchfield's - with tens of thousands of images - it's easiest to add functionality incrementally. The Crutchfield team began adding new pages and text overlays on their first day and quickly scaled up the rest of this large, dynamic site. Their rapid grasp of LiquiFire's capabilities propelled them from basics to innovative applications for the technology in no time. It's a pleasure to watch industry experts leverage LiquidPixels' LiquiFire portfolio of products to such advantage."
The creation of a global, multi-data center, open source test bed for the advancement of cloud computing research and education has been announced by HP, Intel Corporation and Yahoo! Inc. To promote open collaboration among industry, academia and governments by removing the financial and logistical barriers to research in data-intensive, Internet-scale computing is the goal of the initiative.
