NAVTEQ announced that Verizon Wireless, the builder and operator of the most reliable wireless network in the U.S., has selected NAVTEQ Traffic Mobile to power its new traffic application available on its newest VZ Navigator service. Verizon Wireless is the first wireless provider to feature NAVTEQ Traffic Mobile. Operating a nationwide voice and data network serving approximately 67.2 million consumers, Verizon Wireless is the U.S. wireless company, based on retail customers.
VZ Navigator is a mobile device application that allows you to get a map of a location and locate places and get directions to any destination. With Verizon Wireless' newest version of its popular VZ Navigator application, customers can access NAVTEQ's live traffic data on their mobile devices and receive continuously updated real-time traffic information in more than 75 cities across the U.S., including visual notification of incidents and congestion that allow drivers to see potential traffic delays and avoid traffic problems.
"Real-time traffic avoidance and more allows our customers to truly transform their wireless phones into powerful GPS navigation systems, at a fraction of the cost. Additional functionality in our VZ Navigator service, it only enhances our customers' overall wireless experiences," stated Dale Beasley, director of consumer product development for Verizon Wireless.
NAVTEQ Traffic Mobile provides NAVTEQ business customers with the ability to flexibly integrate high-quality, dynamic traffic content into wireless applications. Specifically designed to enable efficient delivery of real-time traffic data over wireless networks, the NAVTEQ Traffic Mobile service provides the high-volume, scalable resources today's publishers, content providers and developers require.
NAVTEQ has been providing real-time traffic services since 2004, and we’ve learned what it takes to provide accurate, reliable, and timely traffic data. We have assembled a unique combination of data sources, advanced technology and quality processes necessary to support and deliver robust, nationwide real-time traffic coverage. Real-time traffic delivered via satellite radio includes nationwide coverage for 79 major metropolitan markets. NAVTEQ is the exclusive provider of real-time traffic services for all satellite radio providers in North America. Real-time traffic designed to meet the needs of application service providers who serve consumers over wireless networks. Mobile is delivered via binary data feed to enable efficient delivery over bandwidth constrained wireless networks.
Jeff Mize, executive vice president, sales, NAVTEQ, noted: "Research shows that traffic is the number one enhancement consumers want added to their navigation experience. Verizon Wireless continues to anticipate the needs of its customers by advancing its applications such as VZ Navigator through next-generation services such as NAVTEQ Traffic Mobile."
