The fact that Chad Stoller has joined its management team as Vice President of Marketing has been announced by the simple private sharing solution, drop.io (http://drop.io ). Stoller, in that role, will be in charge of crafting drop.io’s central messaging and coordinating the company’s community outreach and marketing efforts, both online and offline. He will, additionally, play a strong role in product development and will be a critical interface point for drop.io users and the development team.
Stoller, prior to joining drop.io, was Executive Director of Emerging Platforms at a marketing and communications company, Organic, where he led Organic’s strategy for new communication platforms, including social networking, meta-verse, gaming, mobile, geo-data applications and location-based services. Chad, in addition to developing strategies for Organic, worked directly on emerging platform programs for leading brands like Fox Entertainment, Bank of America, Chrysler Corporation, NBC and Sprint.
Begining his career as a media planner and developer for fashion experience at Arnell Group, Stoller worked on such brands as Banana Republic, Ray-Ban, Donna Karen and Samsung. Subsequently, he co-founded Surge Interactive, the interactive division of Arnell Group, where he led interactive brand strategies for Universal Music Group, Tommy Hilfiger, Clear Channel, among others. In the newly created role of Director, Communications Solutions, Stoller returned to Arnell Group five years later, and was responsible for such brands as McDonalds, Siemens, Reebok, DaimlerChrysler and others.
Stoller, recognized for his innovative thought processes, is credited with a keen vision for making digital products useful, relevant and innovative. At Organic, Stoller spearheaded internal innovation efforts like “Organism,” Organic’s proprietary employee knowledge and social network – the first of its kind for a marketing agency. Other home grown projects included Placesaver, a simple concept based on an old problem: remembering places that you want to go and using Blackberry and iPhone GPS data to resolve those memories.
While at Organic, Stoller also established partnerships with outside entrepreneurs and startups like Socialight. It was with Socialight, where Organic co-developed a GPS driven, social lifestyle guide called the “The Urban Mix Tape” project, which was demonstrated inside the Nokia Forum at CTIA earlier this year.