Scott Voigt has been promoted from director to vice president of product marketing for a premier email service provider delivering a marketing suite of on-demand tools to enterprise-level companies around the world, Silverpop.

Voigt, since joining Silverpop three years ago, has built and managed the product marketing group, which he founded. Voigt's team, from competitive analysis to gathering customer feedback for product development and company positioning, provides insights and support for decisions regarding product development and positioning.

Senior vice president of marketing and product strategy, Elaine O'Gorman, stated: "Scott has been a key thought leader for Silverpop, demonstrating an ability to develop plans that have moved the company to the forefront of the marketplace." She added: "Scott's leadership in bringing new ideas and fresh perspectives to the development of Silverpop's products and services has benefited both the company and its customers."

Voigt served, prior to Silverpop, as COO at Innuvo LLC, a developer of Web 2.0 development tools. Also, he was a member of the Southeast's oldest and largest venture capital firm, Noro-Moseley Partners, where he evaluated investment opportunities and helped portfolio companies define their strategic product direction. Voigt has also served in sales and strategic marketing roles at a pioneer of Internet banking solutions, nFront.

Delivering a comprehensive array of on-demand, Web-based software solutions serving the online relationship marketing needs of enterprise-level organizations throughout the world, Silverpop is a premier email service provider. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. Silverpop, with highly scalable tools supporting both BtoC marketing initiatives and BtoB lead management processes through its Vtrenz solution, delivers a robust suite of marketing tools not available elsewhere in the marketplace.