The Web of Trust development team is happy to announce the release of the WOT colorblind accessible version. With this new version, Web of Trust opens the door for 7% of the population, who wouldn’t benefit otherwise, to be warned about risky sites that could damage their computers and cost them money.

WOT's traffic light color-coded icons: green for a safe site, yellow for caution, and red indicating potential danger, don't translate well for people who are unable to discern between red and green, the most common form of colorblindness. The new colorblind accessible version has been designed to provide people with color vision deficiency a useful tool for safer surfing on the Web. With this new innovative software design, WOT is pushing the boundaries to higher industry standards for accessibility.

“We have hundreds of thousands of users and we’re growing fast. It’s estimated that 1 in 12 men have a color vision problem, and 1 in 200 women, so statistically we already have tens of thousands of users who will benefit from this new version. Our goal is to make the Internet a safer place for everyone, so it was essential for us to make the extra effort,” says Esa Suurio, CEO of Against Intuition Inc.

“For us as a design agency it was an interesting challenge to work with a brand whose owners are ready to go the extra mile and change their website color scheme, symbol language, and even the logo on the new website reputation scorecard,” explains Ville Kolehmainen, Chief Creative Officer of Design Agency Fusion, the designer of the WOT graphical user interface.