A provider of on-demand customer relationship management (CRM) software for end-to-end sales process automation, Selltis, LLC, announced that WIKA Instruments Ltd. has selected Selltis™ Sales 5.0 as a business critical tool to power its sales and business operations. Being delivered via a hosted, software as a service (SaaS) business model, Selltis™ Sales 5.0 is the next-generation version of the company's namesake CRM solution.

The Canadian subsidiary of WIKA Alexander Wiegand GmbH & Co. KG, WIKA Instruments Ltd, is a world leading manufacturer of electronic and mechanical pressure and temperature instrumentation. WIKA, with an extensive line of resistance temperature detectors (RTD's), thermocouples, chemical seals, pressure gauges, thermowells, and associated accessories, provides a solution for any measurement task. The company's products are ideal for applications within the petrochemical, power generation, process, sanitary, medical, UHP and wastewater industries. Located in Edmonton, AB, Oakville, ON, and Deer Park, TX, WIKA employs 300 people in facilities. The company also maintains sales offices strategically located across Canada as well as an established distribution network throughout the U.S.

WIKA, according to Pawluk, was challenged to review quotations, bids, sales calls and types of products for its customer base, and knew that the company could not rely solely upon manual processes, fax or email.

With minimal features and functionality, Pawluk initially evaluated a CRM solution in 2004. The scalability of the solution was limited with WIKA's burgeoning growth and merger with another company. Plus, the solution lacked in quotation functionality, planning and call reporting. WIKA determined that better organization and communication was business critical within its sales processes and it led the company to select Selltis Sales.

In February 2008 WIKA migrated to the new Selltis Sales 5.0 version. Pawluk declared: "One of the single most important features that WIKA has optimized is the capability of Selltis Sales to handle quotes," Pawluk added: "Plus, the reporting is unbelievable. Even canned reports are useful and easily customized for filtering. The system is so intuitive that we are able to continually customize the Selltis system. If we want a different view or need to add a 'hot button' for a SIC code, we can customize it easily."