Zannel, Inc., a mobile social network, has partnered with Ripe Digital Entertainment, providers of digital Video-on-Demand entertainment, to allow fans to easily experience and share their favorite RDE videos and photos on their mobile devices. RDE pioneered “Connective Advertising” to give marketers and viewers an enhanced video experience across all platforms. The company is the first to sell television advertising on a cost per view basis, a model normally associated with Google on the Internet.

     “The demand for instant entertainment on mobile phones is at an all-time high and Zannel is dedicated to filling this need with an easy and compelling mobile entertainment experience,” said Adam Zbar, CEO, Zannel. “Ripe’s devoted fan base can now watch their favorite shows on-the-go and share them with their friends at any moment.”

    Ripe fans new and old can not only access videos on their mobile devices but can share and send to their friends, post comments and create wallpapers using Zannel’s community features. Videos and other content will be updated on a weekly basis.

     “Zannel provides a perfect demo for Ripe Digital's highly entertaining programming, and a solid mobile infrastructure,” said Ryan Magnussen, CEO of Ripe Digital Entertainment. “We also look forward to users discussing their favorite Ripe shows with each other via Zannel's new IMM (Instant Media Messaging) features.”

    Recently, Zannel created customized channels and/or promotions for Warner Bros. Independent Pictures’ “11th Hour,” Universal’s “Knocked Up,” “The Daily Reel,” Starz Media’s “Hatchet,” among other brands. Zannel’s mobile social network enables brands to reach millions of mobile device owners.

Zannel's viral mobile content distribution platform features three customized channels for RDE, including:
    - Hip-hop and urban content on FlowTV: An authentic look into the language, music, culture, and trends of the hip-hop nation
    - Giving men what they really want on RipeTV: Hot women, supermodels, comedy and more, with shows such as “Sexy & Single,” “Spring Break” and “Stuff 4 Dudes”
    - Automotive and motorsports on OctaneTV: Get your fix of prolific car culture, including major industry events, street racing, auto stunts, rally racing and drifting

Users can access RDE content on their phone by:
    1 - Go to - RipeTV, OctaneTV, FlowTV and click on the send2phone button beside the Ripe video or picture.
    2 - Go to - wap.zannel.com on your mobile phone and type “Ripe” in the search box.