Perfect World Co., Ltd., announced it launched the ''Unparalleled Battlefield'' expansion pack for ''Zhu Xian'' on November 6, 2007. ''Unparalleled Battlefield'' is another large scale update closely following the Company's successful launch of ''Sanjie Tianshu'' expansion pack for ''Zhu Xian'' on September 18, 2007.
''Unparalleled Battlefield'' has been one of the most anticipated expansion packs for ''Zhu Xian'' and contains new quests featuring new items and battlegrounds. The Company believes that ''Unparalleled Battlefield'' will bring an exciting battle experience to game players. ''Unparalleled Battlefield'' allows levels 105 to 109 players to enter the ''Wuwei Battlefield'' and levels 120 to 134 players to enter the ''Jiehe Battlefield'' when they register at specified Non-Player Characters and perform their fighting skills.
''Zhu Xian has been one of the most important MMORPGs for us in 2007 and has been warmly received by numerous Chinese game players, and the launch of 'Unparalleled Battlefield' marks another milestone for the game. 'We have been receiving positive feedbacks from game players since we launched 'Sanjie Tianshu' in September and we hope 'Unparalleled Battlefield' will attract even more online game players,“ said Mr. Michael Chi, Chairman and Chief Executive Officer of Perfect World.
As ''Zhu Xian'' has recently won the ''Best Self-Developed Online Game" award and "Top 10 most Popular Online Games'' award in the ChinaJoy Jin Ling Awards, the Company believes the launch of ''Unparalleled Battlefield'' will be another example of demonstrating our strong technology and creative game design capabilities. On the Battlefield, all players can obtain ''Xianji Points'' and ''Heavenly Crystal Stones'' to exchange for masterworks of their clans' battlefield equipment.
Michael went on saying: “Furthermore, as deep understanding of player preferences is one of our key strengths and enhancing user experience is a key component of our core strategies, the support from our players strongly motivates us to develop better products, such as 'Unparalleled Battlefield'. We hope players will love this expansion pack and continuously support Zhu Xian and other self-developed online games of China."